Session: D7
Company: ADP
Date: 2025-06-04
Time: 16:30:00 - 17:30:00
Location: 212
Map Location: Level 2
Description:
Marketing and payroll may seem like separate worlds, but effective communication, engagement, and value presentation principles are just as critical in payroll as in marketing. In this session, we’ll explore how payroll professionals can apply marketing strategies to improve communication, enhance employee experience, and position payroll as a strategic function within their organization.
Key Takeaways:
- Know Your Audience: Understand employees’ needs and concerns to tailor payroll messaging effectively.
- Clear & Engaging Communication: Use marketing techniques to make payroll information accessible and engaging.
- Branding Payroll as a Strategic Partner: Position payroll as a valuable resource, not just an administrative function.
- Leveraging Digital Tools: Apply digital marketing best practices to streamline payroll education and engagement.
By the end of this session, you’ll have actionable strategies to improve payroll’s impact and visibility within your company.
French Description:
Speakers: